Objectifs de la formation
- Allow students to gain in-depth knowledge of the epistemology of research and marketing theory.
- Initiate them to the methodological approaches and the required analytical tools to carry out studies in this field.
- Make them discover the main recent developments in the marketing world.
Spécificités du parcours
All courses are taught in English. Hence, students will be better prepared for marketing research, as the available literature is usually written in English. This will afterwards enables them to publish in this language, which is used by most of leading scientific journals.
Conditions d'accès à la formation
This program is open to students that hold a Bachelor or a Master degree in Marketing, Management, Business Studies, Human Resources Management or any equivalent diploma.
Prerequisites
- Knowledge of the basic concepts of marketing
- Written and spoken English skills
- The GPA (Grade Point Average) obtained during the years of the last degree must be higher than 12/20 (Numerical Grading System)
Prespectives du parcours
Professional perspectives
Researcher, analyst, expert or consultant positions in various national and international organizations and in major companies
Academic perspectives
- PhD studies
- Teaching positions in universities where courses are taught in English
Contact
Dr. Amel HAMROUNI
Mail : amelhamrouni@yahoo.fr
Tel : 
Adresse : Rue Abdlaaziz il Behi. Bp 763. 4000 Sousse Tunisie